{"id":5692,"date":"2026-06-03T21:29:38","date_gmt":"2026-06-03T13:29:38","guid":{"rendered":"https:\/\/rfid-pro.com\/?p=5692"},"modified":"2026-06-03T21:29:42","modified_gmt":"2026-06-03T13:29:42","slug":"digital-product-passports-and-rfid-what-brands-need-to-prepare-before-2027","status":"publish","type":"post","link":"https:\/\/rfid-pro.com\/pl\/digital-product-passports-and-rfid-what-brands-need-to-prepare-before-2027\/","title":{"rendered":"Digital Product Passports and RFID: What Brands Need to Prepare Before 2027"},"content":{"rendered":"<p>Across Europe and increasingly around the world, brands are facing a new reality: products will soon need to carry a digital identity that follows them throughout their entire lifecycle.<\/p>\n\n\n\n<p>This initiative is known as the Digital Product Passport (DPP).<\/p>\n\n\n\n<p>Driven by the European Union&#8217;s sustainability strategy and Circular Economy Action Plan, Digital Product Passports are expected to become mandatory for many product categories over the coming years. By 2027, companies operating in industries such as apparel, electronics, batteries, industrial equipment, and consumer goods will need to provide transparent product data accessible to regulators, customers, recyclers, and supply chain partners.<\/p>\n\n\n\n<p>For brands, the challenge is clear:<\/p>\n\n\n\n<p>How do you connect a physical product to its digital record in a reliable, scalable, and cost-effective way?<\/p>\n\n\n\n<p>The answer increasingly points toward RFID technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Digital Product Passport?<\/h2>\n\n\n\n<p>A Digital Product Passport is a digital record containing key information about a product throughout its lifecycle.<\/p>\n\n\n\n<p>The passport may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product origin<\/li>\n\n\n\n<li>Manufacturing location<\/li>\n\n\n\n<li>Raw material sources<\/li>\n\n\n\n<li>Carbon footprint data<\/li>\n\n\n\n<li>Compliance certificates<\/li>\n\n\n\n<li>Repair instructions<\/li>\n\n\n\n<li>Recycling information<\/li>\n\n\n\n<li>Ownership history<\/li>\n\n\n\n<li>Product authenticity verification<\/li>\n<\/ul>\n\n\n\n<p>The goal is to create greater transparency across supply chains while supporting sustainability and circular economy initiatives.<\/p>\n\n\n\n<p>Instead of products becoming anonymous once they leave the factory, every item can maintain a permanent digital identity.<\/p>\n\n\n\n<p>For consumers, this means better transparency.<\/p>\n\n\n\n<p>For regulators, it means easier compliance monitoring.<\/p>\n\n\n\n<p>For brands, it means unprecedented product visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why RFID Is Becoming Critical for DPP Implementation<\/h2>\n\n\n\n<p>A Digital Product Passport is only useful if the physical product can always be linked to its digital data.<\/p>\n\n\n\n<p>Traditional identification methods face limitations:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Technologia<\/th><th>Ograniczenia<\/th><\/tr><\/thead><tbody><tr><td>Printed Labels<\/td><td>Easily damaged or removed<\/td><\/tr><tr><td>Kody kreskowe<\/td><td>Require line-of-sight scanning<\/td><\/tr><tr><td>QR Codes<\/td><td>Can fade or become unreadable<\/td><\/tr><tr><td>Manual Serial Numbers<\/td><td>Labor-intensive and error-prone<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>RFID provides a more robust solution.<\/p>\n\n\n\n<p>An RFID tag contains a unique electronic identifier that can be read wirelessly without direct visibility.<\/p>\n\n\n\n<p>This creates a permanent bridge between:<\/p>\n\n\n\n<p><strong>Physical Product \u2194 Digital Passport<\/strong><\/p>\n\n\n\n<p>Korzy\u015bci obejmuj\u0105:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatyczna identyfikacja<\/li>\n\n\n\n<li>Bulk reading capability<\/li>\n\n\n\n<li>D\u0142uga \u017cywotno\u015b\u0107<\/li>\n\n\n\n<li>Resistance to harsh environments<\/li>\n\n\n\n<li>Faster inventory management<\/li>\n\n\n\n<li>Enhanced product authentication<\/li>\n<\/ul>\n\n\n\n<p>As DPP regulations expand, RFID is becoming one of the most practical technologies for maintaining product identity throughout the supply chain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industries Most Likely to Adopt RFID-Based Digital Product Passports<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Fashion and Apparel<\/h3>\n\n\n\n<p>The fashion industry is among the first sectors targeted by EU sustainability regulations.<\/p>\n\n\n\n<p>Brands will likely need to provide information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fabric composition<\/li>\n\n\n\n<li>Country of origin<\/li>\n\n\n\n<li>Environmental impact<\/li>\n\n\n\n<li>Repair guidance<\/li>\n\n\n\n<li>Recycling instructions<\/li>\n<\/ul>\n\n\n\n<p>RFID garment tags can connect each item to a cloud-based passport that remains accessible throughout the product&#8217;s lifecycle.<\/p>\n\n\n\n<p>Luxury brands are particularly interested because RFID also supports anti-counterfeiting efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elektronika<\/h3>\n\n\n\n<p>Electronic products contain valuable materials and often create significant waste streams.<\/p>\n\n\n\n<p>Future DPP requirements may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Component traceability<\/li>\n\n\n\n<li>Battery information<\/li>\n\n\n\n<li>Repairability scores<\/li>\n\n\n\n<li>Recycling procedures<\/li>\n\n\n\n<li>Hazardous material disclosures<\/li>\n<\/ul>\n\n\n\n<p>RFID tags can remain embedded inside devices, enabling efficient asset management and compliance verification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industrial Equipment<\/h3>\n\n\n\n<p>Manufacturers of industrial machinery increasingly need lifecycle tracking.<\/p>\n\n\n\n<p>RFID-enabled Digital Product Passports can store information related to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintenance history<\/li>\n\n\n\n<li>Warranty records<\/li>\n\n\n\n<li>Service schedules<\/li>\n\n\n\n<li>Spare parts compatibility<\/li>\n\n\n\n<li>Safety certifications<\/li>\n<\/ul>\n\n\n\n<p>This improves asset management while reducing downtime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automotive Components<\/h3>\n\n\n\n<p>Vehicle manufacturers already use RFID extensively in production and logistics.<\/p>\n\n\n\n<p>Digital Product Passports may expand visibility into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parts origin<\/li>\n\n\n\n<li>Manufacturing batches<\/li>\n\n\n\n<li>Carbon emissions<\/li>\n\n\n\n<li>End-of-life recycling<\/li>\n<\/ul>\n\n\n\n<p>RFID can provide continuous traceability from component manufacturing through vehicle disposal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Information Should Brands Start Collecting Now?<\/h2>\n\n\n\n<p>Many organizations underestimate the amount of data required for future DPP compliance.<\/p>\n\n\n\n<p>Brands should begin building systems capable of capturing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product-Level Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique product ID<\/li>\n\n\n\n<li>SKU information<\/li>\n\n\n\n<li>Manufacturing date<\/li>\n\n\n\n<li>Production batch<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Material Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Material composition<\/li>\n\n\n\n<li>Recycled content percentage<\/li>\n\n\n\n<li>Supplier information<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainability Metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carbon footprint<\/li>\n\n\n\n<li>Energy consumption<\/li>\n\n\n\n<li>Water usage<\/li>\n\n\n\n<li>Environmental certifications<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Supply Chain Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Factory locations<\/li>\n\n\n\n<li>Logistics records<\/li>\n\n\n\n<li>Transportation routes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">End-of-Life Information<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repair instructions<\/li>\n\n\n\n<li>Reuse recommendations<\/li>\n\n\n\n<li>Recycling procedures<\/li>\n<\/ul>\n\n\n\n<p>Companies that begin collecting this information today will face fewer challenges when DPP regulations become mandatory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why RFID Manufacturers Will Play a Strategic Role<\/h2>\n\n\n\n<p>Many brands assume Digital Product Passports are purely software projects.<\/p>\n\n\n\n<p>In reality, hardware identification technologies are equally important.<\/p>\n\n\n\n<p>Without a reliable carrier for the product&#8217;s identity, digital records lose their value.<\/p>\n\n\n\n<p>RFID manufacturers will become key partners by providing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Durable Product Identification<\/h3>\n\n\n\n<p>RFID tags can survive conditions that would damage printed labels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unique Serialization<\/h3>\n\n\n\n<p>Every RFID chip can contain a globally unique identifier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automated Data Capture<\/h3>\n\n\n\n<p>Products can be scanned automatically during manufacturing, warehousing, shipping, retail operations, and recycling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scalable Deployment<\/h3>\n\n\n\n<p>Millions of products can be tracked with minimal labor costs.<\/p>\n\n\n\n<p>For this reason, RFID is expected to become a foundational technology for DPP ecosystems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How RFID Supports Sustainability Goals<\/h2>\n\n\n\n<p>Digital Product Passports are ultimately designed to support sustainability.<\/p>\n\n\n\n<p>RFID contributes by enabling:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better Recycling<\/h3>\n\n\n\n<p>Recyclers can instantly identify material compositions and processing instructions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Reuse<\/h3>\n\n\n\n<p>Second-hand markets gain access to verified product histories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reduced Waste<\/h3>\n\n\n\n<p>Improved inventory accuracy reduces overproduction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extended Product Lifecycles<\/h3>\n\n\n\n<p>Maintenance and repair records become easier to access.<\/p>\n\n\n\n<p>Together, RFID and DPP help transform products from disposable items into traceable assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Brands Should Address Before 2027<\/h2>\n\n\n\n<p>While the opportunities are significant, preparation is essential.<\/p>\n\n\n\n<p>Key challenges include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Standardization<\/h3>\n\n\n\n<p>Information must be collected consistently across suppliers and regions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technology Selection<\/h3>\n\n\n\n<p>Brands must choose between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RFID<\/li>\n\n\n\n<li>NFC<\/li>\n\n\n\n<li>Kody QR<\/li>\n\n\n\n<li>Hybrid identification solutions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Integracja systemu<\/h3>\n\n\n\n<p>ERP, PLM, WMS, and sustainability platforms must exchange data seamlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supplier Collaboration<\/h3>\n\n\n\n<p>Supply chain partners need to adopt common data-sharing standards.<\/p>\n\n\n\n<p>The earlier brands begin these discussions, the smoother their transition will be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How RFID Supports Hybrid DPP Solutions<\/h2>\n\n\n\n<p>While RFID is a powerful technology for Digital Product Passports, many future implementations are expected to combine multiple identification technologies.<\/p>\n\n\n\n<p>A typical DPP deployment may include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Technologia<\/th><th>Primary Purpose<\/th><\/tr><\/thead><tbody><tr><td>RFID<\/td><td>Supply chain automation and inventory tracking<\/td><\/tr><tr><td>NFC<\/td><td>Consumer engagement and authentication<\/td><\/tr><tr><td>Kod QR<\/td><td>Easy public access to product information<\/td><\/tr><tr><td>Cloud Database<\/td><td>Storage of DPP records<\/td><\/tr><tr><td>Mobile Apps<\/td><td>Product passport access and updates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For example, a garment may contain an RFID tag for warehouse operations and a QR code for consumers to access sustainability information.<\/p>\n\n\n\n<p>Brands should evaluate how these technologies can work together rather than viewing them as competing solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How XIUCHENG RFID Helps Brands Prepare<\/h2>\n\n\n\n<p>As a professional RFID manufacturer, XIUCHENG RFID works with companies worldwide to build traceability solutions for modern supply chains.<\/p>\n\n\n\n<p>Our RFID products support:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product serialization<\/li>\n\n\n\n<li>Zarz\u0105dzanie zapasami<\/li>\n\n\n\n<li>\u015aledzenie zasob\u00f3w<\/li>\n\n\n\n<li>Systemy zapobiegaj\u0105ce fa\u0142szerstwom<\/li>\n\n\n\n<li>Sustainability initiatives<\/li>\n\n\n\n<li>Digital Product Passport deployments<\/li>\n<\/ul>\n\n\n\n<p>Oferujemy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Znaczniki RFID UHF<\/li>\n\n\n\n<li>Tagi NFC<\/li>\n\n\n\n<li>Etykiety RFID<\/li>\n\n\n\n<li>Antymetalowe tagi RFID<\/li>\n\n\n\n<li>Industrial RFID solutions<\/li>\n\n\n\n<li>Custom RFID encoding services<\/li>\n<\/ul>\n\n\n\n<p>Whether you are preparing for future DPP regulations or upgrading your supply chain visibility, RFID technology can provide the physical foundation for your digital transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Przemy\u015blenia ko\u0144cowe<\/h2>\n\n\n\n<p>Digital Product Passports are no longer a distant concept.<\/p>\n\n\n\n<p>By 2027, many brands will be expected to provide transparent, verifiable product information throughout the entire lifecycle of their products.<\/p>\n\n\n\n<p>The companies that begin preparing today will gain a competitive advantage tomorrow.<\/p>\n\n\n\n<p>RFID technology offers one of the most effective ways to connect physical products with digital identities, making it a critical component of future Digital Product Passport strategies.<\/p>\n\n\n\n<p>As regulations evolve and customer expectations increase, RFID-enabled traceability will move from a competitive advantage to a business necessity.<\/p>\n\n\n\n<!-- Read More RFID Case Studies - List Style -->\n<div style=\"  margin:40px 0;  padding:28px;  border:1px solid #e5e7eb;  border-radius:18px;  background:#fafafa;\">\n\n  <h2 style=\"    font-size:28px;    font-weight:700;    color:#111827;    margin:0 0 22px;  \">\n    Przeczytaj wi\u0119cej analiz przypadk\u00f3w RFID\n  <\/h2>\n\n  <div style=\"display:flex;flex-direction:column;gap:14px;\">\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/decathlon-rfid-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#2563eb;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Sprzeda\u017c detaliczna\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          Jak Decathlon wykorzystuje RFID do transformacji operacji detalicznych\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/rfid-in-fashion-retail-zara-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#ea580c;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Handel detaliczny odzie\u017c\u0105\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          RFID w handlu detalicznym odzie\u017c\u0105: Studium przypadku Zara\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/how-airlines-track-luggage-with-rfid\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#059669;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Linie lotnicze\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          Jak linie lotnicze \u015bledz\u0105 baga\u017c za pomoc\u0105 RFID\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/how-tesla-uses-rfid-key-cards\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#7c3aed;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Motoryzacja\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          Jak Tesla wykorzystuje karty RFID do kluczy\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/rfid-in-manufacturing-toyota-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#0891b2;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Produkcja\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          RFID w produkcji: Studium przypadku Toyoty\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/rfid-in-high-value-logistics-fedex-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#dc2626;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Logistyka\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          RFID w logistyce o wysokiej warto\u015bci: Studium przypadku FedEx\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/rfid-in-livestock-farming-delaval-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#16a34a;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Hodowla zwierz\u0105t\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          RFID w hodowli zwierz\u0105t: Studium przypadku DeLaval\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n    <a href=\"https:\/\/rfid-pro.com\/pl\/rfid-in-music-festivals-the-coachella-case-study\/\" target=\"_blank\" style=\"      text-decoration:none;      background:#fff;      border:1px solid #e5e7eb;      border-radius:12px;      padding:18px 20px;      display:flex;      justify-content:space-between;      align-items:center;      transition:all .25s ease;    \">\n      <div>\n        <div style=\"          font-size:12px;          color:#c2410c;          font-weight:600;          margin-bottom:6px;          text-transform:uppercase;          letter-spacing:.5px;        \">\n          Wydarzenia i festiwale\n        <\/div>\n\n        <div style=\"          font-size:18px;          font-weight:600;          color:#111827;          line-height:1.5;        \">\n          RFID na festiwalach muzycznych: Studium przypadku Coachella\n        <\/div>\n      <\/div>\n\n      <div style=\"        color:#9ca3af;        font-size:22px;        margin-left:16px;      \">\n        \u2192\n      <\/div>\n    <\/a>\n\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Across Europe and increasingly around the world, brands are facing a new reality: products will soon need to carry a digital identity that follows them throughout their entire lifecycle. This initiative is known as the Digital Product Passport (DPP). Driven by the European Union&#8217;s sustainability strategy and Circular Economy Action Plan, Digital Product Passports are [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/posts\/5692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/comments?post=5692"}],"version-history":[{"count":1,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/posts\/5692\/revisions"}],"predecessor-version":[{"id":5694,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/posts\/5692\/revisions\/5694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/media\/5693"}],"wp:attachment":[{"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/media?parent=5692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/categories?post=5692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rfid-pro.com\/pl\/wp-json\/wp\/v2\/tags?post=5692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}